Amy Coleman, Toyo's senior director of marketing, said winning the Stadium Super Truck championship last year with Mr. Gordon proved that the Open Country tires “are up to the task of being the spec tire of this exciting series.”
Mr. Gordon noted that Open Country tires used in the Speed Energy series are the same tires he uses for the off-road vehicles he races in the Dakar Rally and Baja 1000.
The 2014 Speed Energy Formula Off-Road series features 13 races at several venues, including high-profile events like the Indianapolis 500, the 2014 X Games in Austin, Texas, and the Sand Sports Super Show in Orange County, Calif.
Three events already have taken place — two races at St. Petersburg, Fla., and one at Long Beach, Calif., as support races during the IndyCar Series weekends at those venues. Twelve events are scheduled to be televised on NBC Sports Network or ABC/ESPN.
Mr. Gordon is a former NASCAR and IndyCar driver who is also an off-road champion and long-time Team Toyo driver.