MEMPHIS, Tenn. (April 28, 2014) — Del-Nat Tire Corp. is no stranger to working with Chinese tire manufacturers.
For years the dealer co-operative, which is celebrating its 25th anniversary this year, has been sourcing tires from China. According to Del-Nat President Jim Mayfield, that country accounts for about 65 percent of the firm's product offerings in North America—and that number is on the rise as Del-Nat expands its product lineup.
In 2012, the company expanded its Akuret private brand to include truck tires — in addition to the industrial, OTR, farm, skid steer, ST trailer and backhoe tires under the brand — making Akuret a full-line of commercial product offerings. In January 2013, the company switched its focus to the retail market, debuting the Sentinel brand of entry-level car and light truck tires.
Both brands are 100-percent sourced from China, Mr. Mayfield told Tire Business. With new Sentinel-brand product offerings slated to launch this year — a sport truck line in the second quarter and a mud-terrain line in the third — Del-Nat is growing its supplier base.