Skip to main content
Sister Publication Links
  • Automotive News
  • Rubber News
  • European Rubber Journal
Subscribe
  • Login
  • Register
  • Subscribe
  • Current Issue
  • Global Tire Report
    • ADAS
    • MID YEAR REPORT
    • TIRE MAKERS
    • COMMERCIAL TIRE
    • GOVERNMENT & LAW
    • MERGERS & ACQUISITIONS
    • OPINION
    • SERVICE ZONE
    • BEST PLACES TO WORK
    • OBITUARIES
  • HUMANITARIAN
  • Data
    • DATA STORE
  • Custom
    • SPONSORED CONTENT
  • Resources
    • ADVERTISE
    • Events
    • AWARDS
    • CLASSIFIEDS
    • DIRECTORY
    • SHOP FLOOR
    • ASK THE EXPERT
    • LIVESTREAMS
    • WEBINARS
    • SEMA LIVESTREAMS
    • RUBBER NEWS EVENTS
    • Best Places to Work
    • BALANCING
    • DEMOUNTING
    • SAFETY
    • TIRE REPAIR
    • TPMS
    • TRAINING
    • VEHICLE LIFTING
    • WHEEL TORQUE
  • DIGITAL EDITION
MENU
Breadcrumb
  1. Home
  2. News
April 28, 2014 02:00 AM

Main Line Tire rebrands as United Tire & Service

  • Tweet
  • Share
  • Share
  • Email
  • More

    PHILADELPHIA—Main Line Tire Group, which announced plans last year to rebrand its stores under the United Tire & Service identity, has completed the process and is planning a grand opening event in April.

    The company's 17 independent tire stores in the Delaware Valley—which previously had been named after the town in which they're located—are now operating under the United Tire brand identity, according to the dealership. The firm was scheduled to celebrate the name change April 29 at its Main Line store in Ardmore, Pa.

    “We are now able to compete and win with every major national tire center chain without compromising our mission to not only meet our customers' expectations, but to exceed them,” said Ken Sylvester, president of United Tire & Service.

    Aside from the name change, all of the company's locations will remain the same, including the staffs. Each store will continue to be run by a local co-owner in the business.

    A ribbon-cutting ceremony will take place at noon during the grand-opening event, the company said.

    In honor of the rebranding, United Tire will make a donation of $5,000—along with a percentage of the proceeds from opening day sales—to Mothers Against Drunk Driving, a non-profit organization that works to protect families against drunk driving and underage drinking. The donation will be made in the name of Ian Mann, a former mechanic from United Tire's Downingtown, Pa., location who was killed by a drunk driver.

    United Tire said it grows via a combined ownership strategy, in which it finds partners to take a 50-percent stake in new stores that it opens.

    The company said it expects to add six tire centers to the group before year-end 2014, and more will follow. Each store is dedicated to contributing to its local community's economic development, and the firm anticipates an increase in employment across the network by more than 10 percent, it said.

    “We hope this real life David-and-Goliath story inspires other small business owners to hold their own against industry conglomerates,” Mr. Sylvester said.

    Letter
    to the
    Editor

    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].

    Most Popular
    1
    Analyst: Now is a good time for Goodyear to divest assets
    2
    Goodyear names Joe Burke VP of commercial unit
    3
    Tire Business ranks the Top 75 Tire Makers of 2023
    4
    Michelin to end truck tire production at 2 German plants
    5
    UPDATE: ITC to proceed with Thai truck tire dumping case
    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Newsletter Center

    Staying current is easy with Tire Business delivered straight to your inbox.

    SUBSCRIBE TODAY

    Subscribe to Tire Business

    SUBSCRIBE
    Connect with Us
    • Facebook
    • LinkedIn
    • Twitter
    • Instagram
    • RSS

    Our Mission

    Tire Business is an award-winning publication dedicated to providing the latest news, data and insights into the tire and automotive service industries.

    Reader Services
    • Staff
    • About Us
    • Site Map
    • Industry Sites
    • Order Reprints
    • Customer Service: 877-320-1716
    Partner Sites
    • Rubber News
    • European Rubber Journal
    • Automotive News
    • Plastics News
    • Urethanes Technology
    RESOURCES
    • Advertise
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Media Guide
    • Editorial Calendar
    • Classified Rates
    • Digital Edition
    • Careers
    • Ad Choices
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • Global Tire Report
      • ADAS
      • MID YEAR REPORT
      • TIRE MAKERS
      • COMMERCIAL TIRE
      • GOVERNMENT & LAW
      • MERGERS & ACQUISITIONS
      • OPINION
      • SERVICE ZONE
      • BEST PLACES TO WORK
      • OBITUARIES
    • HUMANITARIAN
    • Data
      • DATA STORE
    • Custom
      • SPONSORED CONTENT
    • Resources
      • ADVERTISE
      • Events
        • ASK THE EXPERT
        • LIVESTREAMS
        • WEBINARS
        • SEMA LIVESTREAMS
        • RUBBER NEWS EVENTS
      • AWARDS
        • Best Places to Work
      • CLASSIFIEDS
      • DIRECTORY
      • SHOP FLOOR
        • BALANCING
        • DEMOUNTING
        • SAFETY
        • TIRE REPAIR
        • TPMS
        • TRAINING
        • VEHICLE LIFTING
        • WHEEL TORQUE
    • DIGITAL EDITION