DIAMOND BAR, Calif. (April 16, 2014) — Nexen Tire Corp. has pumped up its marketing efforts in the U.S. by entering into partnerships with Major League Baseball's Texas Rangers and Los Angeles Angels and renewing sponsorship deals with the Los Angeles Dodgers and the Detroit Tigers.
For the Rangers deal, the Nexen brand completely covers the backdrop of the left field bleacher section, providing both in-stadium and television exposure. With the Angels, Nexen said it will sponsor the large exterior billboard at the top of the stadium as well as a feature of bloopers and great plays that will run between innings at every home game.
