Speaker lineup set for ToolTech 2014

SONOMA, Calif. (April 14, 2014) — The Equipment & Tool Institute (ETI) has finalized the lineup of speakers for its ToolTech 2014 conference, being held April 28 through May 1 in Sonoma.

“ToolTech 2014 explores the connected shop, both dealership and aftermarket, and how they will interact with the connected vehicle, with a powerful lineup of panel discussions and speakers — from OE and aftermarket companies participating in the connected environment — so that the automotive service network is equipped to take advantage of these new technologies to provide the services our customers expect,” the ETI said.

Suse Barnes, president and digital marketing consultant, Susby Internet Solutions, will be the keynote speaker for the event. The topic of her discussion, which takes place April 28 from 3:30-5 p.m., is: “Integrating Digital and Social Media into your Mix.”

During the keynote, Ms. Barnes will discuss issues such as using social media channels properly, how businesses can protect their brand, ways to create effective messages, turning low-cost inquiries into high-value sales leads and the future of social media and social engagement, among others.

 The ETI has scheduled a number of Q&A panel discussions, including sessions with representatives of the auto makers, shop owners, technology integration and national accounts and collision service providers.

In addition, ETI Executive Manager Charlie Gorman will moderate a session on data and information access.

A full list of panel discussions and speakers can be found online at etools.org/speakers.