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April 08, 2014 02:00 AM

Nexen tire becomes EnduroCross sponsor

Tire Business Staff
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    IRVINE, Calif. (April 8, 2014) — Nexen Tire Corp. has signed on as a sponsor for the upcoming 2014 GEICO AMA EnduroCross Championship Series off-road motorcycle competition, supporting it with a $500 Holeshot award for the series' Pro Main Events.

    Nexen joins EnduroCross as the series expands to nine rounds with two additional cities and venues on the schedule for 2014. The opening round will take place May 2 during the Monster Energy Supercross finals weekend.

    The traditional EnduroCross finals will be held Nov. 22 in Ontario, Calif. Also, the June 6 X Games Enduro X event in Austin, Texas, will be included as a points paying event for the GEICO AMA EnduroCross championship, Nexen said.

    “We are very impressed with the EnduroCross series and look forward to a great partnership,” said Kyle Roberts, director of marketing, Nexen. “EnduroCross represents the highest-quality off-road racing and features the most exciting and talented racers. Even more, the fans are real enthusiasts who ride—the perfect customers for Nexen's line of light truck, high-performance and passenger tires.”

    To view the full event schedule or purchase tickets, go to the series' website.

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