Skip to main content
Sister Publication Links
  • Rubber News
  • European Rubber Journal
Subscribe
  • Login
  • Register
  • Subscribe
  • Current Issue
  • BEST PLACES TO WORK
  • News
    • HUMANITARIAN
    • TIRE MAKERS
    • COMMERCIAL TIRE
    • GOVERNMENT & LAW
    • MERGERS & ACQUISITIONS
    • OBITUARIES
    • OPINION
    • MID YEAR REPORT
    • SERVICE ZONE
  • ADAS
  • Data
    • DATA STORE
  • Custom
    • SPONSORED CONTENT
  • Resources
    • Events
    • DIRECTORY
    • CLASSIFIEDS
    • SHOP FLOOR
    • AWARDS
    • ASK THE EXPERT
    • LIVESTREAMS
    • WEBINARS
    • SEMA LIVESTREAMS
    • RUBBER NEWS EVENTS
    • BALANCING
    • DEMOUNTING
    • SAFETY
    • TIRE REPAIR
    • TPMS
    • TRAINING
    • VEHICLE LIFTING
    • WHEEL TORQUE
    • Best Places to Work
  • ADVERTISE
  • DIGITAL EDITION
MENU
Breadcrumb
  1. Home
  2. News
April 04, 2014 02:00 AM

TBC rolls out Sumitomo HTR Enhance

  • Tweet
  • Share
  • Share
  • Email
  • More
    Print
    TBC Wholesale
    Sumitomo HTR Enhance, an OE-level performance touring tire.

    PALM BEACH GARDENS, Fla. (April 4, 2014) — TBC Wholesale is adding the HTR Enhance, an OE-level performance touring tire designed for sedans, coupes, crossovers and SUVs, to its Sumitomo-brand portfolio.

    TBC will offer the HTR Enhance in 60 sizes in 15- to 18-inch rim diameters — ranging from 185/65R15 to 255/55R18 — and in two vehicle applications: the Enhance L/X for passenger cars and the Enhance C/X for crossovers crossovers and SUVs.

    “The Sumitomo HTR Enhance is a true first replacement option — combining OE-level precision performance and quality with an attractive price that delivers superior value to customers and dealers alike,” said Jon Vance, senior director of marketing, TBC Wholesale. 

    “With 60 sizes across multiple speed ratings,…dealers benefit from a single go-to product line that truly meets the needs of the evolving performance touring tire market,” Mr. Vance added.

    Depending on size and application, the tires carry T, H, V or W speed ratings, TBC said, and limited tread warranties ranging from 50,000 to 90,000 miles. The tire is produced by Japan's Sumitomo Rubber Industries Ltd.; TBC Wholesale is the exclusive importer/distributor of the Sumitomo brand in North America.

    Tire Business file photo by Bruce Davis

    John Vance, senior director of marketing, TBC Wholesale.

    TBC said the HTR Enhance is engineered to align with both the performance capabilities of later-model vehicles and the increased consumer preference for tires that blend extended tread life, responsive handling, all-season traction and refined ride comfort.

    TBC will market the tire using Sumitomo's brand message: “Evolutionary Design, Revolutionary Performance.”

    Among the tire's features:

    • A tread compound optimized for extended and even wear, combined with exceptional all-season traction;
    • An optimized multi-pitch tread block combination for minimized road noise;
    • Strategically placed tread channeling and grooving to maximize water evacuation and wet traction;
    • Wide outside tread block zone for outstanding high speed cornering and handling stability.

    The treadwear warranties apply as follows:

    • 90,000 miles for T-Rated LX;
    • 70,000 miles for H- and V-Rated LX;
    • 60,000 miles for T-, H- and V-rated CX;
    • 50,000 miles for W-Rated LX.

    TBC also offers a 45-day test drive, 2-year roadside assistance, 1-year road hazard protection, and free defect replacement for life of usable tread.

    The HTR Enhance will be available on a rolling basis beginning in April with all sizes available by July, TBC said.

     

    Related Articles
    TBC's Olsen sees growth for next few years
    Letter
    to the
    Editor

    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].

    Most Popular
    1
    EU approves Yokohoma's Trelleborg Wheel Systems purchase
    2
    Winter tire usage in Canada keeps growing
    3
    Goodyear expands OTR tire lineup with 'Powerload'
    4
    Chevrolet to end Camaro output in 2024
    5
    Gold Trip: Conti EV strategy remains consistent
    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Newsletter Center

    Staying current is easy with Tire Business delivered straight to your inbox.

    SUBSCRIBE TODAY

    Subscribe to Tire Business

    SUBSCRIBE
    Connect with Us
    • Facebook
    • LinkedIn
    • Twitter
    • Instagram
    • RSS

    Our Mission

    Tire Business is an award-winning publication dedicated to providing the latest news, data and insights into the tire and automotive service industries.

    Reader Services
    • Staff
    • About Us
    • Site Map
    • Industry Sites
    • Order Reprints
    • Customer Service: 877-320-1716
    Partner Sites
    • Rubber News
    • European Rubber Journal
    • Automotive News
    • Plastics News
    • Urethanes Technology
    RESOURCES
    • Advertise
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Media Guide
    • Editorial Calendar
    • Classified Rates
    • Digital Edition
    • Careers
    • Ad Choices Ad Choices
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • BEST PLACES TO WORK
    • News
      • HUMANITARIAN
      • TIRE MAKERS
      • COMMERCIAL TIRE
      • GOVERNMENT & LAW
      • MERGERS & ACQUISITIONS
      • OBITUARIES
      • OPINION
      • MID YEAR REPORT
      • SERVICE ZONE
    • ADAS
    • Data
      • DATA STORE
    • Custom
      • SPONSORED CONTENT
    • Resources
      • Events
        • ASK THE EXPERT
        • LIVESTREAMS
        • WEBINARS
        • SEMA LIVESTREAMS
        • RUBBER NEWS EVENTS
      • DIRECTORY
      • CLASSIFIEDS
      • SHOP FLOOR
        • BALANCING
        • DEMOUNTING
        • SAFETY
        • TIRE REPAIR
        • TPMS
        • TRAINING
        • VEHICLE LIFTING
        • WHEEL TORQUE
      • AWARDS
        • Best Places to Work
    • ADVERTISE
    • DIGITAL EDITION