Countrywide launches 'LINK' direct container program

MINNEAPOLIS (April 1, 2014) — Countrywide Tire & Rubber Co. has established a new direct container program dubbed “LINK.”

The program brings “an exciting change to Countrywide's existing business model,” the Minneapolis-based private brander said.

“We've mastered warehouse distribution and intend to bring the same level of performance to our new direct service,” said Countrywide President Chad Isaacs.

Countrywide is currently offering the program for its ST Radial trailer tires and plans to apply the LINK distribution model to its other product lines. Eric Johnson, vice president of operations, said the “new distribution process is allowing us to offer the best pricing we ever have on ST radials.”

LINK provides an order tracking system that allows a buyer to know the status of a shipment from the time it leaves the factory until it arrives at its destination. Buyers also will have the ability to schedule receiving dates tailored to their needs, Countrywide said.

The program also features the company's Container Builder tool—an order form that makes ordering simple by adjusting automatically to show when a container has been filled with “no additional guesswork or formulas required,” according to Countrywide.

The distributor began accepting orders via LINK on April 1.

For more information contact Anne Housh, vice president of sales, at 800-328-0773 or visit Countrywide's website.