MINNEAPOLIS (April 1, 2014) — Countrywide Tire & Rubber Co. has established a new direct container program dubbed “LINK.”
The program brings “an exciting change to Countrywide's existing business model,” the Minneapolis-based private brander said.
“We've mastered warehouse distribution and intend to bring the same level of performance to our new direct service,” said Countrywide President Chad Isaacs.
Countrywide is currently offering the program for its ST Radial trailer tires and plans to apply the LINK distribution model to its other product lines. Eric Johnson, vice president of operations, said the “new distribution process is allowing us to offer the best pricing we ever have on ST radials.”