STAUNTON, Va.—Federated Auto Parts has added two vendor partners, MechanicNet Group Inc. and BusinessVoice Inc., to the portfolio of marketing solutions offered through its Federated Car Care Center program.
MechanicNet, a marketing firm based in Pleasanton, Calif., helps participants create marketing plans specific to their businesses.
The company offers custom-built websites; tailored service reminders, including postcard and email; custom promotions; and “thank you” messages to customers. Other benefits include a suite of reporting tools and access to the firm's marketing and customer support team.
Toledo, Ohio-based Business-Voice offers an on-hold phone messaging service designed to help shops increase customer share and retention and improve customer experience by informing callers about products and services offered.