Skip to main content
Sister Publication Links
  • Rubber News
  • European Rubber Journal
Subscribe
  • Login
  • Register
  • Subscribe
  • Current Issue
  • BEST PLACES TO WORK
  • News
    • HUMANITARIAN
    • TIRE MAKERS
    • COMMERCIAL TIRE
    • GOVERNMENT & LAW
    • MERGERS & ACQUISITIONS
    • OBITUARIES
    • OPINION
    • MID YEAR REPORT
    • SERVICE ZONE
  • ADAS
  • Data
    • DATA STORE
  • Custom
    • SPONSORED CONTENT
  • Resources
    • Events
    • DIRECTORY
    • CLASSIFIEDS
    • SHOP FLOOR
    • AWARDS
    • ASK THE EXPERT
    • LIVESTREAMS
    • WEBINARS
    • SEMA LIVESTREAMS
    • RUBBER NEWS EVENTS
    • BALANCING
    • DEMOUNTING
    • SAFETY
    • TIRE REPAIR
    • TPMS
    • TRAINING
    • VEHICLE LIFTING
    • WHEEL TORQUE
    • Best Places to Work
  • ADVERTISE
  • DIGITAL EDITION
MENU
Breadcrumb
  1. Home
  2. News
March 26, 2014 02:00 AM

Yokohama adding iceGuard iG52c

Tire Business Staff
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print
    iceGuard iG52c Yokohama Tire Corp.

    FULLERTON, Calif. (March 26, 2014) — Yokohama Tire Corp. has expanded its winter tire lineup with the introduction of the iceGuard iG52c, now available in the U.S. in 39 sizes.

    The new tire replaces the iceGuard iG20 and offers improvements in several areas, Yokohama said, including ice traction, snow traction and durability.

    Features of the tire, according to Yokohama, include a triple-action compound designed to adapt to different weather conditions, via a proprietary carbon/silica construction; high density molecular configuration, combined with flexible polymer for stability and even wear; an extra-wide center rib and large control blocks for stability in all weather conditions; circumferential power grooves for water evacuation; a directional tread pattern; and triple 3D sipes for enhanced block rigidity and traction.

    “The iceGuard iG52c is extremely versatile for one of the most unpredictable seasons,” said Andrew Briggs, Yokohama director, marketing and product planning. “Our engineers developed a tread compound with aggressive grip and confident handling on both slick roads and dry pavement, so drivers can take on any winter condition.”

    The company did not disclose the sizes available, but said they fit a range of vehicles from Toyota Prius to Mercedes C Class.

    The iceGuard iG52c was offered in Canada this past winter, according to information on Yokohama's Canadian website.

    Letter
    to the
    Editor

    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].

    Most Popular
    1
    Hankook Tire confirms arrest of Chairman Cho Hyun-bum
    2
    TB report: 3PMS tires vary in winter weather
    3
    Is rise of remote workers hurting tire sales?
    4
    Michelin, Pirelli top OE brands with new buyers
    5
    Michelin to launch BFG-brand heavy-duty light-truck tire
    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Newsletter Center

    Staying current is easy with Tire Business delivered straight to your inbox.

    SUBSCRIBE TODAY

    Subscribe to Tire Business

    SUBSCRIBE
    Connect with Us
    • Facebook
    • LinkedIn
    • Twitter
    • Instagram
    • RSS

    Our Mission

    Tire Business is an award-winning publication dedicated to providing the latest news, data and insights into the tire and automotive service industries.

    Reader Services
    • Staff
    • About Us
    • Site Map
    • Industry Sites
    • Order Reprints
    • Customer Service: 877-320-1716
    Partner Sites
    • Rubber News
    • European Rubber Journal
    • Automotive News
    • Plastics News
    • Urethanes Technology
    RESOURCES
    • Advertise
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Media Guide
    • Editorial Calendar
    • Classified Rates
    • Digital Edition
    • Careers
    • Ad Choices Ad Choices
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • BEST PLACES TO WORK
    • News
      • HUMANITARIAN
      • TIRE MAKERS
      • COMMERCIAL TIRE
      • GOVERNMENT & LAW
      • MERGERS & ACQUISITIONS
      • OBITUARIES
      • OPINION
      • MID YEAR REPORT
      • SERVICE ZONE
    • ADAS
    • Data
      • DATA STORE
    • Custom
      • SPONSORED CONTENT
    • Resources
      • Events
        • ASK THE EXPERT
        • LIVESTREAMS
        • WEBINARS
        • SEMA LIVESTREAMS
        • RUBBER NEWS EVENTS
      • DIRECTORY
      • CLASSIFIEDS
      • SHOP FLOOR
        • BALANCING
        • DEMOUNTING
        • SAFETY
        • TIRE REPAIR
        • TPMS
        • TRAINING
        • VEHICLE LIFTING
        • WHEEL TORQUE
      • AWARDS
        • Best Places to Work
    • ADVERTISE
    • DIGITAL EDITION