Skip to main content
Sister Publication Links
  • Rubber News
  • European Rubber Journal
Subscribe
  • Login
  • Register
  • Subscribe
  • Current Issue
  • News
    • OPINION
    • BUSINESS/FINANCIAL
    • COMMERCIAL TIRE
    • GOVERNMENT & LAW
    • Humanitarian Award
    • RETAIL TIRES
    • SERVICE ZONE
    • TIRE MAKERS
    • Best Places to Work
    • RUSSIA WAR IN UKRAINE
  • Aligning with ADAS
  • Data
    • DATA STORE
  • Custom
    • SPONSORED CONTENT
  • Events
    • ASK THE EXPERT
    • LIVESTREAMS
    • WEBINARS
    • SEMA LIVESTREAMS
  • Resources
    • DIRECTORY
    • CLASSIFIEDS
    • SHOP FLOOR
    • AWARDS
    • BALANCING
    • DEMOUNTING
    • SAFETY
    • TIRE REPAIR
    • TPMS
    • TRAINING
    • VEHICLE LIFTING
    • WHEEL TORQUE
    • Best Places to Work
  • ADVERTISE
  • DIGITAL EDITION
MENU
Breadcrumb
  1. Home
  2. News
March 26, 2014 02:00 AM

IMI rebrands, launches updated website

Tire Business Staff
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print
    IMI Inc.'s website promotes the firm's products with slogan's like “I will not bald prematurely” and “Does this road make my tires look flat?”

    CINCINNATI (March 26, 2014) — IMI Inc., a manufacturer and supplier of tire sealant and balancing solutions for the commercial trucking industry, has refreshed its brand with a new logo and marketing strategy and updated its website.

    Chambersburg, Pa.-based IMI announced the changes during Myers Tire Supply's sales meeting and vendor fair March 21 in Cincinnati.

    IMI said its new website is more interactive, featuring information about the company's current and upcoming product offerings; a resource library with detailed literature, including white papers; videos and charts; success stories; and an ROI calculator.

    In updating its brand image, John Tak, director of marketing and product development for IMI said the company's goal was to move away from a product-first mentality and toward a solutions-based one.

    “We're moving away from what it was, which was a very product-first story,” he told Tire Business. “When you think about any product that you consider, is it the specs that are more important or is it fixing the problem?”

    The update began last year, when IMI celebrated its 40th anniversary.

    “It really started with the thought—40-year brand logo, 40-year brand—how do we refresh it for the next 40 years? I went on a mission to really modernize and strengthen that brand and strengthen the company's story around it,” he said. “We're not about products; we're about solutions.”

    Letter
    to the
    Editor

    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].

    Most Popular
    1
    Michelin worker dies at Nova Scotia tire plant
    2
    OSHA levies 'serious' violations against Conti after worker injuries
    3
    Judge slashes damages in Toyo-Atturo 'trade-dress' lawsuit
    4
    Nearly 7,000 Sumitomo-, Falken-brand TBR tires recalled
    5
    EV owners struggle to find replacements for OE tires
    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Newsletter Center

    Staying current is easy with Tire Business delivered straight to your inbox.

    SUBSCRIBE TODAY

    Subscribe to Tire Business

    SUBSCRIBE
    Connect with Us
    • Facebook
    • LinkedIn
    • Twitter
    • RSS

    Our Mission

    Tire Business is an award-winning publication dedicated to providing the latest news, data and insights into the tire and automotive service industries.

    Reader Services
    • Staff
    • About Us
    • Site Map
    • Industry Sites
    • Order Reprints
    • Customer Service: 877-320-1716
    Partner Sites
    • Rubber News
    • European Rubber Journal
    • Automotive News
    • Plastics News
    • Urethanes Technology
    RESOURCES
    • Advertise
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Media Guide
    • Editorial Calendar
    • Classified Rates
    • Digital Edition
    • Careers
    • Ad Choices Ad Choices
    Copyright © 1996-2022. Crain Communications, Inc. All Rights Reserved.
    • News
      • OPINION
      • BUSINESS/FINANCIAL
      • COMMERCIAL TIRE
      • GOVERNMENT & LAW
      • Humanitarian Award
      • RETAIL TIRES
      • SERVICE ZONE
      • TIRE MAKERS
      • Best Places to Work
      • RUSSIA WAR IN UKRAINE
    • Aligning with ADAS
    • Data
      • DATA STORE
    • Custom
      • SPONSORED CONTENT
    • Events
      • ASK THE EXPERT
      • LIVESTREAMS
      • WEBINARS
      • SEMA LIVESTREAMS
    • Resources
      • DIRECTORY
      • CLASSIFIEDS
      • SHOP FLOOR
        • BALANCING
        • DEMOUNTING
        • SAFETY
        • TIRE REPAIR
        • TPMS
        • TRAINING
        • VEHICLE LIFTING
        • WHEEL TORQUE
      • AWARDS
        • Best Places to Work
    • ADVERTISE
    • DIGITAL EDITION