By David Barkholz, Crain News Service
DETROIT (March 24, 2014) — J.D. Power and Associates has agreed to work with DealerRater, an online auto dealership rating service, to help auto makers and car dealers collect dealership reviews from consumers.
Westlake Village, Calif.-based J.D. Power will ask some recipients of its proprietary customer satisfaction and other surveys if they also wish to write a review of the auto dealership where they did business, said Jonathan Miller, chief technology officer for J.D. Power.
The review would go to DealerRater.com, a dealership review site operated by DR Media Holdings L.L.C., and be posted publicly on the site. Then it will be shared with auto makers and car dealers as part of the information about the consumer experience culled from the larger J.D. Power survey, Mr. Miller said.