LONG BEACH, Calif. (March 18, 2014) — Formula Drift Holdings L.L.C. has inked a two-year deal making video content provider Dailymotion its exclusive partner for domestic live streaming of the Formula Drift racing series.
The series also said it has changed a number of sporting rules to enhance the competition.
Dailymotion will provide coverage—known as the Driftstream—as well as all Video-On-Demand (VOD) content produced by Formula Drift, wich is in its 11th season of competition.
The Driftstream is, according to Long Beach-based Formula Drift, considered to be the most widely viewed motor sports live stream in the world, boasting over 1.5 million unique IP's with an average viewing time of 38 minutes. Formula Drift also logs hundreds of hours of VOD content per year including “Formula Drift Insider,” which will now stream live exclusively on Dailymotion.
‘This deal really cements not only the value of Formula Drift content but shows that the direction of Web-based content as a platform for revenue generation is a real and viable phenomenon,' said Ryan Sage, vice president and co-founder of Formula Drift. ‘We feel that we have always been on the forefront of new trends and creating this partnership with an industry leader like Dailymotion is an amazing milestone for us.”
Formula Drift said the racing series will be promoted widely to the Dailymotion audience, which currently generates 25 million monthly unique visitors in the U.S. and 120 million globally, based on comScore 2013 data.
“Dailymotion couldn't be more excited to be the official online video platform for Formula Drift. Over the last few seasons, we've seen the league's passionate fan base grow steadily as well as their demand for video,” said Martin Rogard, COO of Dailymotion. “Bringing this thrilling sport to our platform and leveraging our reach as well as live stream capabilities marks an optimal partnership for us.”