SOUTHFIELD, Mich. (March 18, 2014) — The Steel Market Development Institute's (SMDI) Wheels Task Force has picked three winners of this year's “Steel Wheel Design Competition,” conducted in partnership with Michelin North America Inc. and Lawrence Technological University.
The annual event, which awards scholarships to students for their designs that communicate the lightweighting and styling benefits of steel wheels, took place at the LTU campus in Southfield. The winners are all students at LTU.
The SMDI, a business unit of the American Iron and Steel Institute (AISI), did not disclose the value of the scholarships.
“The students did an outstanding job this year designing wheels that highlight steel's lightweighting and durability benefits, while also creating their styling features to enhance wheel appearance,” said Ron Krupitzer, vice president, automotive market for SMDI.