Skip to main content
Sister Publication Links
  • Automotive News
  • Rubber News
  • European Rubber Journal
Subscribe
  • Login
  • Register
  • Subscribe
  • Current Issue
  • HUMANITARIAN
  • News
    • TIRE MAKERS
    • COMMERCIAL TIRE
    • GOVERNMENT & LAW
    • MERGERS & ACQUISITIONS
    • BEST PLACES TO WORK
    • OBITUARIES
    • OPINION
    • MID YEAR REPORT
    • SERVICE ZONE
  • ADAS
  • Data
    • DATA STORE
  • Custom
    • SPONSORED CONTENT
  • Resources
    • Events
    • DIRECTORY
    • CLASSIFIEDS
    • SHOP FLOOR
    • AWARDS
    • ASK THE EXPERT
    • LIVESTREAMS
    • WEBINARS
    • SEMA LIVESTREAMS
    • RUBBER NEWS EVENTS
    • BALANCING
    • DEMOUNTING
    • SAFETY
    • TIRE REPAIR
    • TPMS
    • TRAINING
    • VEHICLE LIFTING
    • WHEEL TORQUE
    • Best Places to Work
  • ADVERTISE
  • DIGITAL EDITION
MENU
Breadcrumb
  1. Home
  2. News
March 14, 2014 02:00 AM

SURE Tire growing on two fronts

  • Tweet
  • Share
  • Share
  • Email
  • More
    Print

    NEW ORLEANS (March 14, 2014) — Private brand tire distributor SURE Tire Co. is expanding on two fronts, broadening its product portfolio and adding more international distribution.

    The Wentzville, Mo.-based company disclosed these changes at the firm's recent annual shareholder meeting in New Orleans, where those gathered marked the 40th anniversary of the Summit brand,

    Looking to affirm its place in the changing market, SURE Tire has expanded the Summit brand to include 31 sizes in 17-, 18-, 19- and 20-inch rim diameters to its Summit HP Radial Trac performance/UHP “powerlines” and 13 sizes in 16- to 20-inch diameters in the Summit HT Trail Climber SUV/CUV line

    It also launched a Summit-brand medium radial truck program, offering 35 sizes in highway, open-shoulder drive, closed-shoulder drive and trailer positions “to maximize applications and performance.”

    This year the distributor plans to add a dozen OE fitment sizes to the HP Radial Trac and HT Trail Climber lines to round out the offerings. Additional sizes are also in line for the Trail Climber AW and Trail Climber CT designs.

    SURE Tire is offering just the Summit brand for now. The Heritage brand is not being offered currently.

    SURE Tire is working with Thailand's Deestone Tire Co. Ltd. for the new products, according to SURE Tire President Pat McLaughlin, who told the distributor's members that SURE Tire's manufacturing partners are moving quickly to meet the ever-changing demand for OE replacement fitments.

    In 2014, the Summit HP Radial Trac will add 12 new OE fitment sizes. The Summit HT Trail Climber will add 12 SUV/CRV sizes to round out its offerings. Additional sizes are also in line for the Summit Trail Climber AW and Summit Trail Climber CT designs.

    On the membership front, SURE Tire added members in Australia (Citic Autoparts Pty. Ltd.) and Venezuela (Covencaucho Industrias S.A.). In 2012 it added Total Tire Distributors Inc. of Kelowna, British Columbia, to cover western Canada from its five warehouses in Alberta, British Columbia and Saskatchewan.

    A group of five independent distributors started the Summit brand in 1974, hoping to create a brand they controlled with protected territories through the entity they created, Summit Tire & Battery.

    “Today that vision is still as valid as ever,” Mr. McLaughlin said.

    SURE Tire was established in 2000, when Summit Tire & Battery and Remington Tire Distributors formed a dealership cooperative covering the Summit and Remington brands.

     

     

    Related Articles
    SURE Tire names Fontana president
    Letter
    to the
    Editor

    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].

    Most Popular
    1
    Turbo Wholesale acquires Tire Wholesalers Inc.
    2
    Goodyear to halve capacity at Fulda plant, cut jobs
    3
    Triangle strengthens U.S. distribution capacity
    4
    VIP Tires acquires Marshfield Tire in Massachusetts
    5
    TBC, Mavis complete deal for NTB, Tire Kingdom stores
    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Newsletter Center

    Staying current is easy with Tire Business delivered straight to your inbox.

    SUBSCRIBE TODAY

    Subscribe to Tire Business

    SUBSCRIBE
    Connect with Us
    • Facebook
    • LinkedIn
    • Twitter
    • Instagram
    • RSS

    Our Mission

    Tire Business is an award-winning publication dedicated to providing the latest news, data and insights into the tire and automotive service industries.

    Reader Services
    • Staff
    • About Us
    • Site Map
    • Industry Sites
    • Order Reprints
    • Customer Service: 877-320-1716
    Partner Sites
    • Rubber News
    • European Rubber Journal
    • Automotive News
    • Plastics News
    • Urethanes Technology
    RESOURCES
    • Advertise
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Media Guide
    • Editorial Calendar
    • Classified Rates
    • Digital Edition
    • Careers
    • Ad Choices Ad Choices
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • HUMANITARIAN
    • News
      • TIRE MAKERS
      • COMMERCIAL TIRE
      • GOVERNMENT & LAW
      • MERGERS & ACQUISITIONS
      • BEST PLACES TO WORK
      • OBITUARIES
      • OPINION
      • MID YEAR REPORT
      • SERVICE ZONE
    • ADAS
    • Data
      • DATA STORE
    • Custom
      • SPONSORED CONTENT
    • Resources
      • Events
        • ASK THE EXPERT
        • LIVESTREAMS
        • WEBINARS
        • SEMA LIVESTREAMS
        • RUBBER NEWS EVENTS
      • DIRECTORY
      • CLASSIFIEDS
      • SHOP FLOOR
        • BALANCING
        • DEMOUNTING
        • SAFETY
        • TIRE REPAIR
        • TPMS
        • TRAINING
        • VEHICLE LIFTING
        • WHEEL TORQUE
      • AWARDS
        • Best Places to Work
    • ADVERTISE
    • DIGITAL EDITION