Mr. Swift has a background in business, going to school for business management. He decided to take a Web design course and built the MechanicAdvisor website as part of the class. He then spent $2,000 and hired a professional developer to help with the backend technology. And that's how Mr. Swift and his co-founder Bob Gendron launched MechanicAdvisor.com.
“We started really small…with just a couple of shops in Boston and then started to grow the database to New England. And then to the East Coast,” Mr. Swift said.
The site has grown to more than 500,000 unique viewers monthly. Mr. Swift said the company made a large investment in the website over the past year and has seen some increases.
“Our goal for this year is to hit 1 million uniques (viewers) a month,” he said.
His ultimate goal is to get “every mechanic in the United States to be a part of the website.”
Anyone can add a shop to the website without charge. While there are advertising opportunities on the site, listings are provided free.
There are a couple of ways to add a shop to the website. There are sites that MechanicAdvisor.com has added with general information, but the owner of an automotive repair shop can claim the business if his company already is listed in the directory. If it is already listed, an owner can click the “Claim this business” link and claim the listing.
If the shop is not found, an owner can go to the top right corner of the site and click on the “Shop Owners” section, then click “Add a Shop” to get signed up.
Mr. Swift said MechanicAdvisor.com focuses on getting feedback from visitors and adjusting the site based on those needs.