“It validates the success of our strategy roadmap and serves as a meaningful mile marker on our journey toward creating sustainable value.”
The Fortune Most Admired list, begun in 1983, is considered “the definitive report card on corporate reputations,” according to Goodyear. It uses a rigorous assessment by nearly 4,000 executives, board directors and securities analysts to determine a company's overall reputation by evaluating innovation, people management, use of assets, social responsibility, management quality, financial soundness, long-term investment, product/service quality and global competitiveness.
The full list and related stories appear in the March issue of Fortune, which is available on newsstands and online at the magazine's website.The top 10 companies on Fortune's most-admired list are:
1. Apple
2. Amazon.com
3. Google
4. Berkshire Hathaway
5. Starbucks
6. Coca-Cola
7. Walt Disney
8. FedEx
9. Southwest Airlines
10. General Electric
While Goodyear did not make it into the first 50 firms on Fortune's overall list, it is among companies—including several vehicle makers and automotive firms, such as Autozone—that were listed but unranked.
