All competitors run on purpose-built 66-inch BKT MJ tires. The average truck goes through eight tires a year, according to MonsterJam.com.
“Monster Jam has a great public appeal around the world,” said Carl Casalbore, president of BKT Tires USA Inc. “Being the official and exclusive tire manufacturer of Monster Jam will have a strong media and brand positioning effect for BKT. These are important goals for the American market. We are sure to achieve these goals by means of this special partnership having a strong impact on our target group.”
BKT Chairman and Managing Director Arvind Poddar said the agreement represents a “strategic choice for our company…. We have taken on the challenge of designing purpose-built Monster Jam tires for the fleet of Monster Jam trucks that are thrilling millions of people around the world. We are well aware…that this will result in fresh and clear visibility.”