Another 60-second spot will highlight the evolution of the sport from its bootlegging beginnings to billion-dollar present.
This spot—called "Change"—will feature clips of legendary drivers such as the late Dale "The Intimidator" Earnhardt as well as a clip of the famous Cale Yarborough vs. Donnie Allison brawl at the Great American Race in 1979 that put NASCAR on the map as a hot, national TV property.
The "heroes and the villains" may change, notes the spot, but NASCAR is still NASCAR.
Ms. Brink said the "Machine" spot "goes right at the idea that our drivers are world-class athletes."
Was NASCAR also going for some beefcake by highlighting Mr. Edwards, a fitness buff who previously appeared on the cover of ESPN the Magazine's "Body" issue?
Maybe "a little bit," admitted Ms. Brink. Nearly 50 percent of NASCAR fans are women, she noted.
"When we were working on it, we thought it would kind of appeal to women. The guys are very attractive. They are well put together.
"But we also wanted to do it in a way which had a serious tone. What they do is serious. So we think it will appeal to the male audience as well."