LEXINGTON, Ky. (Feb. 24, 2014) — Ashland Inc.'s Valvoline lubricant brand has entered into a multi-year sponsorship agreement with JR Motorsports.
The sponsorship deal kicked off at the 2014 NASCAR Nationwide Series season-opening race Feb. 22 at Daytona International Speedway.
Valvoline, the official lubricants supplier of JR Motorsports (JRM)—the management company and racing operation for Dale Earnhardt Jr.—will be featured as an associate sponsor of the team's Chevrolet Camaro race cars. The company's Nationwide Series driver team of Mr. Earnhardt, Regan Smith and Chase Elliott will promote Valvoline premium motor oil products and, according to Ashland, JRM will use a specially designed Valvoline racing formulation in its Chevrolet racing engines.
“The Valvoline team is thrilled to serve as the technology partner to JR Motorsports,” said Heidi Matheys, senior vice president of Valvoline's Do-It-Yourself channel. “This is a great opportunity to feature our innovative American brand of motor oil and extend our racing heritage and relationship with the Hendrick Motorsports family.”