By David Berkowitz, Crain News Service
NEW YORK (Feb. 24, 2014) — What would the world be like without Facebook?
Facebook isn't just preparing for a world like this; it is now actively trying to create it. The company's recent $19 billion WhatsApp acquisition is Facebook's most ambitious preparation for a world where Facebook loses its relevance.
It's conceivable that Facebook as a destination and media property could disappear, and the company could thrive more than ever. What will be left? Backup tools for contacts and photos, a barebones event management service, and a valuable default login mechanism used to connect one's identity across digital media.
With the acquisition of WhatsApp, Facebook came up with its answer to a popular Internet meme: Which would be more victorious in battle—100 duck-sized horses, or one horse-sized duck?