Maxxis reels in bass fisherman Bertrand

SUWANEE Ga. (Feb. 20, 2014) — Maxxis International-USA is expanding its sponsorship program with the signing of professional bass-fishing champion Josh Bertrand.

Mr. Bertrand, who is competing in the sport's most prestigious series — the 2014 Bassmaster Elite — has racked up more than 30 victories and 50 top 10 finishes since he began competing at age 15, and was the 2012 Bassmaster Central Open Tour Angler of The Year. He has appeared on ESPN2, the World Fishing Network, the Sportsman's Channel, CBS and Fox Sports.

"As a western-based angler traveling to fish the Elite Series, I put over 50,000 miles a year on my Toyota Tundra and Nitro Trailer," Mr. Bertrand said in a Maxxis press release. Noting that he can count on Maxxis tires, he added: "With tight timelines everywhere I go, I can't afford a blowout or flat tire.

"…I have been running Maxxis All Terrain tires on my truck all year and love the performance. Maxxis trailer tires are known as the best in the industry, and I look forward to spreading their popularity among my fellow anglers."

As part of the sponsorship deal, Mr. Bertrand will run Maxxis tires on his tow vehicle and trailer. The company's logo will appear on his truck, trailer, boat and clothing. The company did not say what the deal is worth.

A Maxxis spokesman said at this time there are no special appearances planned by Mr. Bertrand on behalf of the tire company but details are still in the works.