"The car manufacturers have the most current information and knowledge on the latest advancements in technology and repair methodologies," said Dan Risley, ASA executive director.
"Their participation is critical to the success of the show since the industry leaders attending will be seeking to expand their knowledge and remain current with the quickly changing automotive repair industry."
Since the OEMS have a position in both collision repair and mechanical repair, ASA said they have an opportunity to serve two important market segments at one industry event. And in addition to displays, attendees can expect to see presentations, seminars and training on the most up-to-date OEM technologies.
"We are excited to continue the launch of the all-new Ford F-150, the toughest, smartest and most capable to ever be introduced, at this year's NACE in Detroit," said Paul Massie, Ford's powertrain and collision marketing manager.
"Ford has a long-standing history with ASA and the 2014 NACE and CARS show is a great venue to deliver information to repair professionals about this exciting, new truck."
Gary Ledoux, assistant national manager for Honda shared a similar sentiment.
"We're excited about exhibiting at NACE/CARS again and showing our support for the collision and mechanical repair industries," he said.
"I think this is going to be a great show and another opportunity to interact with Honda customers and business partners. All roads lead to Detroit in July."
Plans are taking shape for the NACE and CARS event, organizers said.
The week will begin July 28-30 with board meetings of NACE/CARS member associations, including the ASA.
NACE and CARS conference sessions and exhibitions are scheduled for July 31-Aug. 2, with CARS technical conference sessions, industry tours and museum tours scheduled for the last day.
More information on the conferences is available on the NACE website or CARS site.
