ALSDORF, Germany (Feb. 12, 2014) — 4JET Technologies GmbH will unveil during the TIRE Technology Expo in Cologne, Germany, Feb. 12-13, a laser marking process that can individually mark tires with a unique and permanent QR (quick response) code.
The company said the code can be identified with most smart phone camera apps.
4JET's SCANNECT solution—short for “scan and connect”—engraves an individual datamatrix code in tire sidewalls. The high contrast engraving can be read using public domain apps available for Apple iOS or Android devices.
The product is able to:
- Directly link to a Web-based CRM database, enabling manufacturers to identify their end customers and address them with specific marketing campaigns;
- Allow OE tire manufacturers to use the codes as a means of assuring traceability and reducing the impact of product recalls;
- Let commercial fleet managers organize inventory, track usage and prevent theft; and
- Enable end customers to retrieve technical and commercial information about their tire specs, suitable replacements or quickly enter online market places for replacements or to sell used tires, the company said.