CHICAGO (Feb. 12, 2014) — A new groundswell is taking place for sporty trucks.
Of all the vehicles on display at the Chicago Auto Show, the pickup segment stands out, with redesigned and/or pumped-up mid-sized pickups aplenty from several makers.
General Motors Co. is getting back into the game with its redesigned Chevy Colorado and GMC Canyon models.
Toyota Motor Sales U.S.A. presented a new batch of off-road-capable TRD Pro Series trucks.
Ford Motor Co. showed off a Ford F-150 SVT Raptor splattered in mud, while Nissan North America Inc. displayed its Frontier Desert Runner, fitted with a transparent acrylic hood to show what's beneath — a proposed turbocharged Cummins four-cylinder diesel engine.
Every brand has a different story to tell, but where they all overlap is that the industry smells opportunity in trucks, small trucks, sporty trucks and more trucks.
U.S. pickup sales rose 13 percent in 2013. And despite a 3-percent decline last month, blamed on severe winter weather that deterred shoppers, auto makers say the segment's outlook remains solid.