NASHVILLE — Goodyear executives spoke about the upcoming year at the recent 2014 Goodyear Dealer Conference in Nashville. Steve McClellan, president, North America; Phillip Kane, vice president, commercial tires, North America; and Scott Rogers, chief marketing officer, consumer tires are featured in this video.
Mr. McClellan explained that all North American business is working off one strategy. There is not one strategy for consumer, another for commercial, etc. They are all aligned.
Mr. Kane announced the extended benefits of Network membership and the launch of the Commercial Tire & Service Network program.
Mr. Rogers said Goodyear is No. 1 in regards to consumer demand and growing. Web traffic reached 20 million visitors, which is 50 percent more than last year alone.
