The Rapid City, S.D., native "had speed in her blood at any early age," Falken said. She became a metal fabricator with a degree from WyoTech in Custom Automotive Fabrication.
"Her skills and outgoing personality were quickly noticed and Combs became a regular contributor to such popular television programs as Xtreme 4x4, 2 Guys Garage, Mythbusters, Overhaulin' and All Girls Garage," according to the tire marketer, noting her "racing pedigree has been buoyed with a podium finish at the 2011 Baja 1000 and through her regular involvement in King of the Hammers for three out of the past four years."
In 2013, she became the "fastest woman on four wheels" with a land speed record of 392.954 mph.
"We are thrilled to have Jessi join our team of factory-supported drivers, carrying the Falken colors in the new Spec 4700 Class," said Nick Fousekis, Falken's director of motorsports marketing. "Having the fastest woman on four wheels in our corner strengthens our efforts and goals in building the Falken brand as the choice high performance tire—in competition and recreation."
Nestor Cabrera, Falken Tire's off-road supervisor, said the company has "seen Jessi compete and the pure driving skills she brings to the table are absolutely amazing.
"Her training, experience and knowing how to set the car up will be the keys to her and Falken's mutual success."
The Ultra4 Spec 4700 Class is managed by Hammerking Productions, parent company of Ultra4 and the annual King of the Hammers event. Falken said the spec vehicles—identical Jimmy 4x4s designed with tube chassis—will run on Falken's new 37-inch tires. The class will race on Thursday of the 2014 King of the Hammers week, the same day as the Every Man Challenge event, the company said.
Falken Tire is a subsidiary of Japan's Sumitomo Rubber Industries Ltd.