VLOG: Social media tips from Sullivan Tire

During the 2014 Goodyear Dealer Meeting in Nashville, Tire Business reporter Jennifer Karpus spoke with Mark Gillard, head of advertising at Norwell, Mass.-based Sullivan Tire & Auto Service. This video recaps how Sullivan Tire first got involved with social media and other tips for small dealers who are entering the platform.

This vlog (video blog) goes over how Sullivan Tire joined social media to support some of its employees participating in a community event. Ms. Karpus speaks about some of the other ideas Mr. Gillard had about formulating a strategy and how a dealership can start small and then expand outward on social media.