Revionics President and CEO Marc Hafner said "to find success in today's price transparent, hyper-competitive world, retailers need to leverage big data to make data-driven pricing and promotion decisions that are relevant and compelling to their shoppers. We are honored to have TBC as a customer."
The company claims its Price and Promotion Optimization solutions "enable retailers to improve profits and competitiveness through fact-based analysis of customer behavior, incorporating the 'Voice of the Shopper' into a comprehensive set of demand signals that guide better pricing and promotion decisions" that sense and shape shopper demand at a local level.
Key advantages of the programs, according to Revionics, include the ability to:
• Systematically execute competitive positions and desired price image;
• Align price strategy with category and financial objectives;
• Price at a level that exploits local shopper behavior;
• Execute relevant and profitable promotions;
• Rapidly fine tune strategies as market conditions change; and
• Measure pricing and promotion effectiveness.
Revionics said its solutions leverage advanced predictive analytics and demand-based science to ensure retailers have the right product, price, promotion, placement and space allocation for optimal results across all platforms, including online, in-store, social media and mobile.
TBC is a wholesale supplier to independent regional tire retailers and distributors throughout the U.S., Canada and Mexico. Its wholesale group operates Carroll Tire, a regional tire wholesale distributor servicing independent tire dealers across the U.S. The company's retail group operates more than 2,700 franchised and company-operated tire and automotive service centers under the brands Tire Kingdom, Merchant's Tire & Auto Centers, NTB (National Tire & Battery), Big O Tires, Midas and SpeeDee Oil and Lube.