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January 21, 2014 01:00 AM

Bar's Leaks repackages head gasket repair product

Tire Business Staff
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    Head Gasket & Cooling Sealant

    HOLLY, Mich. — Bar's Products has repackaged its Bar's Leaks Head Gasket & Cooling Sealant for "greater shelf presence and visibility," the company said.

    The new product display box includes the standard 33.8 oz. bottle of sealant and takes up no additional shelf space, so current product displays will not have to be rearranged. The box features the same design as the bottle to reinforce the branding messages, Bar's Products said.

    "There are many benefits to using a box to house Head Gasket & Cooling Sealant," said Clay Parks, vice president of development for Bar's Leaks. "The package's larger surface area stands out on crowded shelves and offers a flat, easy-to-read surface to display product information. Better visibility saves time for consumers and could lead to more sales. Plus, the box makes it easier to keep everything looking uniform when restocking."

    Bar's Leaks' Head Gasket & Cooling Sealant is designed to repair blown head and intake gaskets, cracked cylinder heads and cooling system leaks, the company said. It can be poured directly into the radiator of a vehicle capable of idling for 15 minutes without overheating or losing coolant.

    Head Gasket & Cooling Sealant is made with carbon fiber particles that Bar's Leaks said reinforce the seal to provide a permanent leak fix. The product is compatible with water and all types of 50-50 mix antifreeze, including yellow, orange, pink, red, blue and green silicate-based and non-silicate-based variations.

    For more information, call 800-345-6572 or visit the company's website at www.barsleaks.com.

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