AKRON (Jan. 20, 2014) — With all the talk about SnapChat being one of the biggest social media sites to watch out for in 2014, I wanted to devote some time in testing it out myself and letting you know my results.
In my personal life, I use a variety of different social media sites, and this is always the start of my research for the blog. How are people using it? Why are people using it? And then applying it to tire industry and how independent tire dealers and others in the industry can use social media to gain followers, boost engagement and ultimately, make stronger connections with their customers—both current and future.
I wanted to first explain SnapChat, how it is being used and then how it can be used as a business.
SnapChat is a mobile app that allows users to send quick "snaps" directly to another person.