DETROIT (Jan. 14, 2014) — Michelin North America Inc. today introduced its Michelin Premier A/S tire with its new EverGrip technology, which the tire maker said allows the tire to maintain wet traction as the tire becomes worn.
Making its debut at the North American International Auto Show in Detroit, the Premier A/S combines a unique rubber compound designed for enhanced wet grip, hidden grooves that emerge as the tire wears down, and expanding rain grooves that widen over time.
"The Michelin Premier A/S tire represents a significant breakthrough in automotive safety," said Scott Clark, COO of Michelin North America's passenger and light truck tire division. "With our truly revolutionary advancements in tire technology, we are able to directly address the effects of tire wear on traction and have been able to break the traditional paradigm."
The new tire — available this spring in 32 sizes, ranging from 185/65R15 to 245/45R18 — will be sold with a limited 60,000-mile warranty and will start with a manufacturer's suggested retail price of $156.
It will be manufactured at Michelin's plants in Lexington and Greenville, S.C.; Ardmore, Okla.; and Pictou County and Bridgewater, Nova Scotia.