BETHESDA, Md. (Jan. 7, 2014) — The change to a new calendar means the upcoming switch of a moniker — and outlook — for at least one trade group.
2013 was the last full year that the Automotive Aftermarket Industry Association's (AAIA) will operate under that name, according to President and CEO Kathleen Schmatz.
On or about April 1, the association will change its name to the Auto Care Association, Ms. Schmatz told Tire Business, emphasizing that the group is, as she put it, "really jazzed about rebranding the association."
The change signifies the association's stronger emphasis on education — both of consumers and of industry professionals — and technical training, according to Ms. Schmatz.
"While every industry has an aftermarket, the term is most often associated with the auto industry," she said. "Yet 'aftermarket' is difficult to understand and has a downright negative connotation to some consumers. We are urging those in our industry to define themselves as the auto care industry."