CAMBRIDGE, Mass. (Jan. 2, 2014) — A few years back, Rob Infantino, CEO and founder of Openbay Inc., needed to get a wheel alignment for his BMW M5.
When he brought the vehicle into a local Boston shop, he was handed an estimate of $4,000. He declined the service and wanted to find a better quote.
"I went home and looked on the Web to see if I could find an easy way to get pricing information on repairs and find a local shop, and there wasn't anything out there," he said.
He thought there had to better a better way of getting quotes. This coupled with the desire to follow his passion of cars, ignited his desire to launch Openbay, an Internet-based business that allows users to compare quotes for automotive repair and maintenance services and book appointments with nearby dealerships.
Mr. Infantino previously had started three companies, all in the enterprise software market, but he wanted to venture into something autorelated. After the experience with his car, he knew what the project should be.
His first step was to go through a "customer discovery phase," which allowed Mr. Infantino to see if there was a market for this type of service application. He said his goal was to "build a marketplace where I could connect both consumers and shops together and be part of that whole transaction.