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December 26, 2013 01:00 AM

Rad Air sponsoring Cleveland Auto-Rama

Tire Business Staff
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    CLEVELAND (Dec. 26, 2013) — The Summit Racing Equipment I-X Piston Powered Auto-Rama has entered into an agreement with Rad Air Complete Car Care and Tire Centers to have the dealership become the event's presenting sponsor.

    The now titled "Summit Racing Equipment I-X Piston Powered Auto-Rama Presented by Rad Air Complete Car Care and Tire Centers" will be held March 14-16 at the I-X Center in Cleveland. Show promoters bill the event—which fills more than 1 million square feet of space displaying more than 1,000 vehicles—as the largest indoor showcase of custom cars, trucks, antique construction equipment, motorcycles, tractors, planes, military equipment and more.

    "We could not be more excited to have Rad Air Complete Car Care and Tire Centers on board with us," said Show Manager Steve Legerski. "Rad Air will have a major presence at the show including a strong presence in support of educational elements for local Vocational/Technical students.

    "In addition, with 10 stores in Cleveland and Akron and two more locations opening early 2014, attendees will be able to visit any Rad Air location to purchase discounted admission tickets in advance of the show. Adult tickets will be just $16 and child tickets for ages 7-12 will be $5, with kids 6 and under free."

    Rad Air will be the show's lead sponsor of an all-new Vocational/Technical School Challenge competition. This feature will include vehicles with pre-determined failures which students will troubleshoot and fix in timed competitions judged by four industry professionals—including one special guest judge—who will determine the top award winner.

    In further support of local Vocational/Technical Schools and education, Rad Air, along with the show's client base, will sponsor a series of speakers for Career Day on Friday, March 14, according to show promoters. The speaker series will feature current local industry leaders and business owners providing leadership talks and fielding questions from students in attendance. Rad Air also will sponsor the event's new Celebrity Spark Plug Challenge, featuring two competitors who will race against time to see who can change a spark plug the fastest and correctly.

    Andy Fiffick, president and CEO of Rad Air, said the Parma Heights, Ohio-based dealership, founded in 1975, "is proud to be part of this top-notch automotive event, which not only provides entertainment and features for all ages, but also includes a great educational component."

    "This is a fitting platform for us to continue to help educate the next generation of skilled automotive students, and we are excited to join forces to further our commitment to improve the automotive repair industry."

    More information about the show is available on its website at www.ixpistonpoweredautorama.com.

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