Elio: Cooper tires good fit for firm's three-wheeler (Update)

The executive said his company had two criteria when selecting tires for its vehicle. It wanted high quality, well-performing tires to go with its vehicle and set a goal to produce 90 percent of the content in North America. Cooper's management team also is easy to work with, the firm said.

"They have some really interesting technology that they're bringing to the table that I'm very excited about," Mr. Elio said. "You have to balance gas mileage with handling and braking. For one, you want the widest stickiest tire you can get, and for the other, you want a narrow tire. We're going to have to find that blend that fits all the objectives."

Mr. Elio said Cooper's high-mileage tire off the shelf looks like it's a good fit for the car. Neither company disclosed which Cooper model or size would be used.

But he also said his company is not constrained to that if another option presents itself while working with Cooper in the development process. Elio Motors currently has 34 suppliers working together.

"We do things differently at Elio. It's really a partnership of suppliers," Mr. Elio said. "Once every four to six weeks we gather up all the suppliers. We come together and work on the vehicle as a group for three days, then come back four to six weeks later."

Mr. Elio generated the idea in 2008, when oil prices were rising.

The executive said he felt frustrated with the wealth that was pouring into the Middle East and wanted to use known technology to develop a high-mileage vehicle. What dominated the design was the concept of front to back seating.

"The project has a broad impact," Mr. Elio said. "If we hit our nominal production volumes for five consecutive years, we can reduce total U.S. gas consumption by a half a percent."

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This report appeared in Rubber & Plastics News, an Akron-based sister publication of Tire Business.