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December 13, 2013 01:00 AM

Pep Boys to expand 'Road Ahead' format

Tire Business Staff
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    (Pep Boys – Manny, Moe & Jack photo)
    Pep Boys President and CEO Mike Odell

    PHILADELPHIA (Dec. 13, 2013) — Pep Boys – Manny, Moe & Jack plans to convert 20 of its Supercenter sites in three markets to its “Road Ahead” format in the first half of 2014, following the success of stores converted earlier this year to the open-plan store format.

    Pep Boys did not identify the markets it's targeting for the conversions.

    In a Dec. 10 conference call with analysts, Pep Boys President and CEO Mike Odell said Pep Boys budgets $525,000 per stor to convert a Supercenter to the Road Ahead format and $75,000 for a Service & Tire Center.

    This level of investment, he said, means a converted Supercenter needs to raise revenue the following year by 13 percent in order to yield a 15-percent after-tax rate of return. For the Service & Tire Center location, the targeted revenue increase is about 6 percent.

    Pep Boys earlier this year converted six Supercenters and five Service & Tire Centers in the Tampa, Fla., area to the Road Ahead format, and is converting the 18 former AKH Co. Inc. retail locations in Southern California that Philadelphia-based Pep Boys acquired in early September.

    “The performance out of the gate of the nine new Service & Tire Centers previously opened this year in the Road Ahead format has been ahead of original projections,” Mr. Odell said. “And while it has only been a few weeks, we are very encouraged by Tampa's results.”

    By the end of the fiscal year, Pep Boys expects to have 40 Service & Tire Centers and seven Supercenters converted to the new format. For the year, Pep Boys anticipates capital spending of $65 million to cover the conversions, opening 47 stores — including acquired locations and stores to be opened in the fourth quarter — and adding Speed Shops at 63 existing store locations.

    Pep Boys disclosed its expansion plans as part of its fiscal third quarter earnings results.

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