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December 12, 2013 01:00 AM

Tech names N. Am. VP of marketing

Tire Business Staff
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    JOHNSTOWN, Ohio (Dec. 12, 2013) — Tech International, a global manufacturer of tire repair, wheel service and rubber products, recently hired Carol Rice as vice president of marketing, North America.

    In her new role, Ms. Rice will lead Tech International's marketing and business development strategies for the company's Tech, Truflex/Pang, Pang Industrial and QuikFix brands, along with its private label initiatives. She also will assist with the evolution of Tech International's business strategy and expansion into new markets, the company said.

    Ms. Rice has more than 25 years' experience in sales, marketing and strategic business development on a domestic and global scale, the company said. According to her LinkedIn profile, her most recent position was vice president of marketing for Changzhou Globe Tools Ltd.

    “Carol's proven ability to foster corporate growth will elevate the impact of our marketing efforts, and enable Tech International to expand beyond its current capabilities,” said Dan Layne, president of Tech International.

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