FREDERICTON, New Brunswick (Dec. 6, 2013) — Recycle NB's tire pressure clinic campaign has won a MarCom Gold Award from the Association of Marketing and Communication Professionals.
The campaign, on which Recycle NB collaborated with Canadian Tire Corp. and the Rubber Association of Canada, was held Oct. 21-26 during Canada's Waste Reduction Week.
During the campaign, New Brunswick motorists were invited to any of Canadian Tire's 19 stores in the province for a free tire pressure check. Motorists could also register on the Recycle NB website to enter their names in a drawing for a free set of snow tires donated by Goodyear.