LONG BEACH, Calif. (Nov. 26, 2013) — Formula Drift Holdings L.L.C. is celebrating a milestone after its Facebook page achieved more than 1 million "likes" from its fans around the world.
The Formula Drift Facebook page provides information on the series, drivers and more, according to promoters.
"We would like to thank our fans for supporting the series and helping our Facebook page organically grow to reach over 1 million fans," said Jim Liaw, president and co-founder of the North American professional drifting championship series.
"Our young tech-savvy fans challenge those of other motorsports for being the most active and engaging fans on social media."
Promoters of the series said growth to 1 million Facebook fans has been done organically without the help of social media agencies, purchases of "likes" or special Facebook promotions. Additionally, the fan count from Formula Drift Asia's Facebook page — which has more than 100,000 fans — was not taken into account.
In comparing its Facebook pages with others in motorsports, Formula Drift said it ranks among the top for number of fans, citing NASCAR, which has more than 3.7 million fans; Formula 1, which has 1.5 million; World Rally Championship (WRC), which weighs in at more than 1.1 million; and IndyCar with 173,531 fans on Facebook.
During Formula Drift event weekends, the series' Facebook page receives over 2 million impressions, promoters said, and is "a key component" in the series' cross-media portfolio, which also includes Twitter and Instagram.
More information about Formula Drift, which is in its 10th season, is available on its website.