"This is an important achievement because it means we are definitely connecting with a significant percentage of our core market. I know much of this has to do with our various marketing strategies, but our motorsports efforts have played a strong role as well."
Team Falken's Porsche 911 GT3 RSR race car recently took first place in the GT class at the ALMS Petit Le Mans race at Road Atlanta — the final American Le Mans Series event ever — and generated considerable social media coverage as a result.
Falken said all of its marketing efforts are conducted in-house at the company's Rancho Cucamonga headquarters, and its staff issues regular daily tweets keeping Falken's followers and customers current with the firm's many activities.