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November 15, 2013 01:00 AM

Countrywide Tire expands ATV line with No Limit Wheels

Tire Business Staff
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    (Countrywide Tire & Rubber Co. photo)
    A No Limit Wheel model is shown in the Venom Style, with positive rim edge 'Bullet' design in gloss black.

    MINNEAPOLIS (Nov. 15, 2013) — Countrywide Tire & Rubber Co. has expanded its ATV product offerings with the addition of premium aluminum wheels manufactured by Overland Park, Kan.-based No Limit Wheels.

    The wheels boast a maximum load rating of 1,000 pounds — the "highest in the business," according to No Limit's website. The DOT-approved wheels are backed by the company's lifetime structural warranty.

    Countrywide said it will mount the wheels with tires from its recently expanded ATV line with no assembly fee. The private brand marketer's tire offering now consists of 100 SKUs comprising 15 brands.

    The two initial models Countrywide will carry — Venom and Octane — will be available in 20 total sizes in gloss and matte black finishes and with "positive" and "tracer" cut styles.

    "We are currently stocking the most popular color, styles and sizes," said Eric Johnson, vice president of operations for Countrywide. "We (will) offer more options in the future and are open to special orders. Just because we are not currently stocking an item does not mean we cannot get it."

    The company began taking orders for the wheels Nov. 14. Completing an online survey will give buyers a 5-percent discount on their first order of No Limit Wheel and ATV tire assemblies, Countrywide said.

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