BOWIE, Md. (Nov. 13, 2013) — The Tire Industry Association (TIA) has released "Tire Safety Starts with Winter Tires," the third in a series of four consumer education videos planned for 2013.
Tire Safety Starts with Winter Tires is a five-minute video that explains the differences between all-season and winter tires in addition to the performance and safety advantages of winter tires when compared to all-season.
TIA said the video is a shorter and more consumer-friendly version of the recently released Winter Tire Replacement video that was made possible by a grant from Nokian Tyres to the TIA Foundation and filmed at Nokian's Ivalo Proving Grounds in northern Finland.
"Tire Safety Starts with Winter Tires is directed at consumers and focused on the safety advantages that winter tires provide when compared to standard all-season tires," said Kevin Rohlwing, TIA senior vice president of training.
He said the association understands most drivers "are not going to sit through the entire 15 minutes" of the full-length version, so it wanted to "release a more consumer-friendly version that can be easily viewed on multiple platforms."
TIA's first consumer education video, Tire Safety Starts with Proper Tire Repair, was released in March and has had more than 9,400 views on the association's YouTube channel, TIA said. Its second consumer education video, Tire Safety Starts with TPMS, was released in July and has had more than 950 views on YouTube.
Tire Safety Starts with Winter Tires includes the stopping tests on snow and ice that compared all-season tires to winter and studded tires, TIA said, as well as the consequences of installing two winter tires on the front axle of a front-wheel-drive vehicle.
This video, and all of the association's consumer education videos, are available for free download, reproduction, rebroadcast and distribution. Videos can be accessed at TIA's YouTube site or Google+ tiresafetystartshere.