LAS VEGAS (Nov. 12, 2013) — The evolution of ASA Automotive Systems Inc.'s software suite was the topic at a company press conference at the SEMA Show last week in Las Vegas.
ASA President Ken Halle explained how the new cloud-based TireMaster G4 software suite creates a "store of the future" mobile environment allowing tire dealers to serve customers faster and provide a higher level of personalized service in their stores using mobile devices, including tablets and smart phones.
ASA said this fourth-generation technology application builds on its software and enhances it further with new functionality, a streamlined workflow and a simple and intuitive user interface that gives dealers the ability to improve efficiency and productivity, enhance customer service and maximize profits.
Since TireMasterG4 was announced at ASA's annual InfoExpo Conference in September, ASA said it has signed up 25 clients for the application.
Dave Vogel, vice president of sales, and Lou Marengi, enterprise sales representative for the company, also presented at the meeting.
"We are thrilled about the extremely positive feedback that we've received so far about TireMasterG4," Mr. Vogel said. "Dealers are readily embracing the look and feel of the new technology, with its intuitive workflow that delivers genuine value and can revolutionize the way they do business, setting them apart from the competition."