By Mark Vaughn, Crain News Service
LAS VEGAS (Nov. 7, 2013) — What's the coolest car, truck or SUV from among the 1,500 feature vehicles this year at the SEMA Show in Las Vegas?
For continuing Tire Business coverage of the SEMA and AAPEX shows in Las Vegas, keep checking www.tirebusiness.com.
How would you even begin to agree on an answer?
Not to worry. The Specialty Equipment Market Association (SEMA) figured it out this way: They wandered through the halls and counted all 1,500 cars. Any from the 2013 or 2014 model years were tallied up and divided into four categories: car, truck, SUV and sport compact. Greatest number of models on the show floor wins.
"The SEMA Award recognizes vehicle models that specialty-equipment manufacturers believe are the best platforms for accessorization and that showcase the year's coolest products," SEMA said in a press release. "It also underscores the cooperative relationship between the auto makers and SEMA-member companies."
Or, as the big cheese has pointed out all four years that the awards have been handed out, "The SEMA Award helps guide consumers toward the hottest-trending and most accessory-friendly vehicles on the market," said SEMA President Chris Kersting. "Our SEMA Show exhibitors are industry visionaries who determine the winners of the SEMA Award.
"The booth space is a ballot and the vehicles they choose to showcase in their booths are a vote. The most prominent models in each category are the winners."
To check out the winners, click here.
This report appeared on the website of Autoweek magazine, a Detroit-based sister publication of Tire Business.
