LAS VEGAS (Nov. 6, 2013) — To showcase the protection and performance of its Mobil 1 oil, ExxonMobil Corp. will host a live broadcast of an engine teardown in Las Vegas during the SEMA Show.
The event will take place at 1 p.m. EST on Thursday, Nov. 7 and will be shot live from Lucky Cab's garage in Las Vegas. It will feature the deconstruction of a Chevrolet Impala engine that ran for 120,079 miles in one of the taxis in the cab company's fleet. Lucky is a longtime testing partner with ExxonMobil.
The live broadcast will be streamed online via Mobil 1's Facebook page and also shown in ExxonMobil's booth at the SEMA Show. The broadcast, which will be hosted by ESPN/ABC NASCAR analyst/reporter Marty Smith, also will feature the perspective of third-party lubricant technology expert Michael Pansza as well as that of Roger Hood, Mobil 1 technical advisor, and Chuck Goldmann, Mobil 1 global proof of performance team lead.
"The live engine teardown is an exciting opportunity for us to showcase the protection that Mobil 1 provides all vehicles, especially ones that are put through such grueling conditions like the fleet of Lucky Cab taxis," said Sean Houts with ExxonMobil fuels & lubricants, Americas automotive marketing. "We are so confident in how Mobil 1 will perform that we'll tear down an engine live.
"At the same time, there's no better atmosphere for such a broadcast than Las Vegas during SEMA, where some of the industry's most passionate and educated professionals convene."
ExxonMobil said vehicles in Las Vegas "face some of the harshest climate conditions anywhere. The combination of extremely high heat in the summer and near-freezing temperatures in the winter put significant pressure on motor oils to provide protection in the most grueling of circumstances. Paired with the stop-and-go traffic and constant running that a taxi cab engine endures, there are few vehicles that are put through more of a grind than Lucky Cab taxis."
Donald Chan, Lucky Cab general manager, said the company's "long-standing partnership with Mobil 1 has consistently provided our fleet with unmatched engine and wear protection. The detailed breakdown of this broadcast will give the audience an intimate peek into how fully synthetic motor oil can truly benefit and extend the life of an engine."
In addition to showing the live engine teardown broadcast, ExxonMobil's booth (#24243) at SEMA is featuring a previously deconstructed engine from one of the taxis in Lucky's fleet—to give convention-goers an up-close look at a nearly identical engine with comparable results to the one used in the broadcast.