SEMA/AAPEX 2013:LAS VEGAS (Nov. 5, 2013) --- Coker-, Continental- and Cooper-brand tires were named the best new tire products today at the Specialty Equipment Market Association (SEMA) New Products Showcase.
Coker Tire Co.'s "bias-look" American Classic Radial Whitewall was named the best new product, while Continental Tire the Americas' ContiForceContact ultra-high performance tire, and Cooper Tire & Rubber Co.'s Cooper Zeon RS3-S UHP tire were named runners-up.
Winners in the wheel category were: Ultra Wheel Co., WORX SERIES 806; Voxx Wheel, Voxx Asti; and Ultra Wheel Co., Platinum Wheel – Wraith
Judges rated new products on superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability, SEMA said.