ROANOKE, Va. (Oct. 28, 2013) — Advance Auto Parts Inc. has rebranded its eServices product portfolio, which now will be known as MotoSHOP Technology Tools.
The aftermarket retailer of parts, accessories and maintenance items said the brand change, effective immediately, "highlights Advance's commitment to providing an innovative and shop-friendly customer experience through continued investment in product development, new technologies and customer service.
"Providing reliable and easy-to-use services is a major focus of how Advance seeks to partner above and beyond with our customers," said Walter Scott, vice president of eCommerce and eServices for Advance. "The services available from MotoSHOP Technology Tools will help a shop serve their customers better and manage their shop more efficiently, whether that's through access to more comprehensive diagnostic information, the latest in interactive training platforms or a guaranteed shop marketing program. We want to help shops grow their business."
MotoSHOP Technology Tools includes MotoLOGIC Repair & Diagnostics, MotoREV Shop Marketing, MotoSKILL Shop Tech Training and the soon-to-launch MotoSHOP Shop Management System. Advance said automotive shops can choose from all of those services or just those that meet their needs.
"Providing useful and highly effective services to our customers is a differentiating factor for Advance and a way we feel we can win right now in contrast to our competitors in the commercial space," said John Hanighen, vice president, commercial marketing. "The MotoSHOP brand expands our service offering beyond Advance's store footprint into new domestic and international markets."
According to Advance, MotoLOGIC helps technicians complete jobs correctly the first time and turn bays faster by providing fast access to the highest quality repair and diagnostics information. MotoLOGIC is Web-based and uses OE content for all major manufacturers and has coverage for 93 percent of the vehicles on the road today, providing color wiring diagrams when available. The search engine delivers instant results based on virtually any criteria—sights, sounds, smells, codes, etc.—or make/model search terms.
MotoREV, formerly DriverSide, improves a shop's brand awareness and helps a shop attract, retain and connect with more customers, Advance said. MotoREV develops professional websites for shops and offers customer retention and reputation management services.
The program automates personalized, shop-branded communications to customers based on vehicle information and "drives positive online reviews for the shop." The company said the program's "5x Guarantee" promises a $5 return for every $1 spent on the shop marketing program, or a shop's next month with MotoREV is free.
MotoSKILL gives shop owners and employees access to the latest training they need to stay current with automotive industry developments, according to Advance. The platform is Web-based, allowing customers on-demand access to training videos at anytime from any location. All content is provided through an industry-exclusive partnership the company has with AVI OnDemand, a market leader for automotive repair training.
MotoSHOP Shop Management System, which the company plans to introduce soon, simplifies the full shop experience by saving time with everyday shop operations such as invoicing and quoting. Its benefits include an easy-to-use interface, touchscreen capabilities, "and the only truly integrated, real-time parts buying experience," Advance said.
More information on MotoSHOP is available on its website.
Roanoke-based Advance operated, as of Oct. 5, 4,018 stores in 39 states, Puerto Rico and the Virgin Islands.