CHARLOTTE, N.C.Tire Pros, the retail franchise division of American Tire Distributors Holdings Inc. (ATD), recently became the official tire retailer sponsor of the two-time defending Major League Soccer (MLS) champion LA Galaxy for the 2013 season.
This is the franchise business' first official sponsorship of a major league sports team and will allow 19 of its Southern California franchise stores to build brand awareness and engage with fans at games and team-sponsored community events, the company said.
The sponsorship was facilitated by Continental Tire the Americas L.L.C., which has an extended partnership with Soccer United Marketing, Major League Soccer's commercial arm, and U.S. Soccer. Conti is the official tire of MLS.
Throughout the 2013 season, Tire Pros will be featured as the official tire retailer through a multi-channel, integrated marketing mix, including radio broadcasts, in-stadium signage and game promotions, grassroots community events including community soccer clinics for underprivileged youth, digital ads and more.
In addition, consumers will have the opportunity to meet and interact with LA Galaxy players at five different L.A.-based Tire Pros stores during the season.
Participating Southern California Tire Pros dealers will offer a retail package entitled, Out of this Galaxy tire special, which includes a standard oil change, tire rotation, alignment check and complete safety inspection.