ARLINGTON HEIGHTS, Ill.—The Automotive Maintenance and Repair Association's (AMRA) Motorist Assurance Program (MAP) has unveiled a redesigned logo and icon.
“AMRA/MAP has over 20 years of brand equity in our silhouette of a teal-colored car raised on a repair lift. We certainly wish to retain and build upon that value,” said AMRA President Barry Soltz.
Among the subtle changes is the border with rounded corners akin to the image of a button on the screen of a smartphone. “As MAP's Uniform Inspection and Communication Standards (UICS) become available electronically, this icon will become instantly recognizable as a link to MAP Standards and other AMRA/MAP information,” the association said.
The car in the logo now has a more aerodynamic shape of a modern vehicle.
Mr. Soltz said the car represents the three core elements of the repair and maintenance services AMRA/MAP members offer: The car is raised on a lift; its hood is raised; and there is a white border outlining the tires.
The new logo will appear on AMRA/MAP Web pages, letterheads, communications, MAP Participating Facility window decals and technician's MAP-Qualified uniform patches.